An absolute MUST READ article…specifically the bottom half where they talk about the “experience”.
This article fits perfectly with where we are going with the “Konig Retail Outlet” idea = coffee experience. The third wave of coffee is all about the end user wanting to experience coffee, not just buy it and drink it. Making coffee in 7 or 8 different ways is what this retail outlet is all about…and then you sell the Aeropress to the prospect! 🙂