The “third wave” of coffee

An absolute MUST READ article…specifically the bottom half where they talk about the “experience”.

This article fits perfectly with where we are going with the “Konig Retail Outlet” idea = coffee experience. The third wave of coffee is all about the end user wanting to experience coffee, not just buy it and drink it. Making coffee in 7 or 8 different ways is what this retail outlet is all about…and then you sell the Aeropress to the prospect! 🙂

Coffee Mag article: http://www.coffeemagazine.co.za/blog/1/5565/coffee-basics-what-does-the-term-third-wave-actually-mean

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